Sphere for Business

Sphere is a Vancouver-based startup offering laptop, tablet, and smartphone trade-in services. It runs a separate microsite for business, used to outline the structures and solutions it can offer existing and potential clients.

This was my first professional project in a user interface capacity. It was a solo build, but reviewed continuously by peers, seniors, and management.

The main website — including the Business microsite — needed a refresh. The existing design felt dated, the information was hard to parse, and the visual language had drifted from anything intentional.

Before touching the page, I built the thing that was missing: a style guide defining appropriate colours and fonts, scoped so it could carry Sphere's future design work — not just this one microsite.

That gave every later decision something to be measured against, which is what turned a visual refresh into a repeatable system.

After several rounds of iteration and feedback, the core decision I landed on was to keep the ethos of the old design and modernise around it, rather than replace it wholesale. Sphere's identity wasn't the problem; its hierarchy was.

The feedback loop mattered more than any single design decision. Working solo on a whole microsite meant every critique from peers, seniors, and management was the only correction signal I had.

The bigger lesson was about skimmable content and intentional focal points. Business visitors weren't reading the page — they were scanning it for whether Sphere could solve their problem. Designing for that changed how I ranked everything on the page.